Posted in john colanzi on Apr 26th, 2009 No Comments »
by John Colanzi
Good old Archimedes said it best, “Give me a place tostand and I’ll move the Earth”.
Powerful statement.
He was talking about the lever, but there are all typesof levers.
We live in a society that’s lost sight of how everythingis connected. We look at the trunk and mistake it forthe elephant.
But if we just open [...]
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Posted in Email on Apr 24th, 2009 No Comments »
Viral marketing is an integral part of a campaign strategy that is used to achieve objectives. It is not the objective itself. If the main objective of an e-mail campaign is branding, in order to achieve greater branding success exposure you craft your message or offer in a way that it encourages pass-along.
Producing a message [...]
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Posted in john colanzi on Apr 22nd, 2009 No Comments »
by John Colanzi
I’m sure you know about the value of viral marketing.
I thought I did too.
I knew it, but I never really understood the true powerof viral marketing.
It’s awesome.
I remember when I was growing up along a canal. We’dgo out by the water and throw stones. As the stonewould hit the water it would cause [...]
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Posted in john colanzi on Apr 20th, 2009 No Comments »
by John Colanzi
The noose keeps tightening on publishers and emailmarketers. We’re caught between the “Slim Shadys” whobelieve that if you have email, you’re fair prey andthe powers that be who feel that we’re just collateraldamage in their war with “Slim Shady.”
The rules are changing so fast it makes my head spin.
So what can I do?
Gather [...]
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Posted in john colanzi on Apr 19th, 2009 No Comments »
by John Colanzi
Are you overwhelmed by all the advice on the Internetabout running a successful small business?
The sheer volume of information is overwhelming andoften the “experts” disagree.
Every so often my business will experience a slow down.
This week was one of those weeks. I could easily blamethe holiday or the normal summer vacation period, butthat wouldn’t [...]
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Posted in john colanzi on Apr 16th, 2009 No Comments »
by John Colanzi
The sage Zenrin once said “If you wish to know the road upthe mountain, ask the person who goes back and forth onit.”
Sound advice, but are you following it?
If you’re like most people, probably not. So who’s advicedo you listen to?
** Your next door neighbor
** Your barber or hairdresser
** Your mechanic
The list is [...]
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Posted in john colanzi on Apr 16th, 2009 No Comments »
by John Colanzi
Have you ever gotten up in the morning and had a songplaying in your head? It’s seldom the whole song, it’susually a catchy line or two from a song.
As the day goes on the song follows you wherever yougo. You just can’t shake that darned tune.
Well in the music business, that catchy line [...]
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