Posted in eBay on May 11th, 2009 No Comments »
You will often find yourself facing the choice of whether to pay a fixed price or keep on bidding. This choice might be presented to you in a single auction, or you might be choosing between different auctions of the different types. So should you use that ‘Buy it Now’ button or keep on trying [...]
Posted in Viral Marketing on May 10th, 2009 No Comments »
What does a virus have to do with marketing? Viral marketing describes any strategy that encourages individuals to pass on a marketing message to others, creating the potential for exponential growth in the message’s exposure and influence.
Like viruses, such strategies take advantage of rapid multiplication to explode the message to thousands and then to millions.
Public [...]
Posted in Viral Marketing on May 9th, 2009 No Comments »
Stop with the enforced e-mail forwards already! Trying to force or bribe people to forward your info to a friends or family in order to be rewarded or win looks skanky in today’s ultra-permission-based world. Especially when you tell visitors nothing about their friend’s or family’s privacy in the space directly next to the e-mail [...]
Posted in eBay on May 8th, 2009 No Comments »
So you’ve got the buyer in front of your auction, and they’ve read the description. They’re must be interested, or they wouldn’t be looking… but just how can you push them over that line and make them leave a bid? Read on for some tips.
Improve your picture:
In all that description writing, you might have missed [...]
Posted in Viral Marketing on May 8th, 2009 No Comments »
Mobile devices, mobile phones and PDA’s are one of the last great frontiers of viral advertisement opportunities. However, we have become experts at filtering everything, our air and water, our e-mail and pop-ups, and our mobile devices as well. We are good at filtering.
The very idea of unwanted advertising streaming through our Blackberries is abhorrent. [...]
Posted in eBay on May 6th, 2009 No Comments »
Once you’ve drawn the buyers in with your title, the next thing to do is to tell them all about your item with the description. But just what should you write in your description?
At its heart, your item description is an ad. Without making it too obvious, you should be writing sales copy. You’re trying [...]
Posted in Viral Marketing on May 6th, 2009 No Comments »
More and more advertisers are adopting video as broadband continues to rise and ad-serving technologies become more sophisticated. Online video advertising is really taking off. Users’ attention can be captured and ads stand out from the crowd in an increasingly ad-cluttered online environment.
It is true that video formats cost five to ten times more [...]
Posted in eBay on May 6th, 2009 No Comments »
Trying to be help your buyers find your auctions can be a truly daunting task. Most people only search eBay by title, not by description, and that means that you only have those 55 characters of the title to cover all the possible search terms. That’s not easy. In this email, I’ll give you a [...]
Posted in john colanzi on May 3rd, 2009 No Comments »
by John Colanzi
The “Magic Bullet” seems to be what so many marketers arelooking for. They want a secret technique or method toguarantee their success.
I’ll let you in on a secret. They’re looking in the wrongdirection.
True success and prosperity start on the inside. It comesfrom within yourself, not from some magical technique ormethod.
There are no sure [...]
